Floating Signifiers - Case studies on image, origin and representation

Panta Rhei is an old philosophical saying by Heraclitus that can be interpreted as “all that is observable flows continuously.” In the spirit of this reflection, Daan Paans (NL) attempts with Floating Signifiers to provide insight into the constant transformation that things and phenomena undergo under the influence of a complex set of factors. In a broader sense, he investigates how changeability is expressed in the visual culture of the past, present, and future.

Over the past ten years, Paans has analysed the genesis of a wide range of subjects that come together in this publication. This has resulted in case studies ranging from the extinct aurochs to the pre-human paradise, the future life of an oak tree, meteorites from sci-fi films, variations of the lion man, and the Golden Idol of Indiana Jones.

These case studies show how primal archetypes continue to shape our contemporary (visual) culture in their ‘transmuted’ forms. With the ambiguous nature of his work, Paans aims to point to our deeply cherished bond with ‘ecology’, but also to offer the insight that this ecology is subject to an evolutionary process of transformation.

Paans’ research methodology relies heavily on the photographic medium, but in its development he usually expresses himself in the form of multimedia installations in which he uses video, 3D renderings, sculptures and documentary archive material – depending on the nature and meaning of his choice of subject.

Floating Signifiers is a rich, comprehensive book, in which Paans has translated his philosophical reflections on the imaginary nature of time and space into a meaningful form. In the complementary essay, Nicky Heijmen investigates how the original meanings of cultural objects can change and what the impact of this is on a broader social level.

Daan Paans (1985) studied photography at the St. Joost Academy in Breda. In his artistic practice, he studies processes of imaging that have developed throughout history in an original way, in order to gain insight into how our view of the world has been shaped and formed. His research into these cultural evolutions gives us insight into possible original ideas of being human and the relationship we have with ecology. His projects require long-term artistic research, with the end result varying in different media. His work has been exhibited in FOAM Amsterdam, FOAM talent in New York and London, the Müncher Stadtmuseum, Museum Belvedere Heerenveen and Museum CODA Apeldoorn, among others. After Letters from Utopia (2013), Floating Signifiers (2025) is Paans’ second book to be published by The Eriskay Connection.